Ambassador Media

“Great Technology”

“Awesome Platform”

That's how Rich Hargrave of Ambassador Media Group describes Marchex Call Analytics.

In 2007, six years after Ambassador embraced the need to track the effectiveness of advertising campaigns for clients, this provider of directional advertising, both in print and online, partnered with Marchex because of its superior service, cost-effective solutions, and deep technical expertise.

“Marchex came to the table with a very interesting proprietary technology that enables us to provide sophisticated Web based reporting and metrics for our clients,” says Hargrave. Ambassador uses Marchex Call Analytics to track calls that result from print and online advertising, generate Internet leads with Click to Call, and demonstrate ROI to clients with Call Recording, which has been especially successful for Ambassador.

“Call Recording speaks for itself, literally,” says Hargrave. “You open a report, see the number of calls and click on them to listen to the conversation. The ability to listen to each call that comes in to a business based on the advertising they do with us proves our value beyond a shadow of a doubt.”

So how has Marchex impacted Ambassador's bottom line? It's simple, according to Hargrave.

“If we can monitor the number of leads our clients get from our print or Internet marketing campaigns, we are in a good position to retain that customer,” Hargrave says. “We are in the business of generating local leads for local businesses, whether it is a single 'mom and pop' store or a franchise with 30 locations in six states. Marchex has been instrumental in the technical aspects of the value we bring our clients; no one else in the industry delivers what Marchex Call Analytics offers.”