American Classifieds

“You need to develop or find a service to track what kind of business we are getting from advertising in your publication.”

That directive came from one of American Classifieds' biggest clients, a large auto dealer near Abilene, Texas.

Marketing Sales Manager Twyla Foreman needed to find a solution quickly. “More and more, marketing budgets are being spread thin and our clients are being asked to show what they gain from the dollars they spend with us,” said Foreman.

American Classifieds partnered with Marchex and began using dedicated phone numbers with this client, and others, to track phone calls that are a result of advertising in this free, weekly publication the public uses buy and sell everything from automobiles and mobile homes to livestock and pets.

“We have been very, very pleased with all aspects of our relationship including the accommodating staff and affordability of the service,” said Foreman, “and more importantly, our clients are impressed.”

“Now, it is pin pointed; we are able to prove we are producing sales leads, and our clients know where their calls are coming from,” Foreman continued. “They see the value of our publication because we are sending business their way.”

“That car dealer, for example, is still with us and is a more committed customer,” Foreman concluded.