New media means new marketing channels - online video, cell phones, social networks and more. Traditional media - newspapers and magazines - could use an edge in the competition for advertisers, an edge that brings the advertiser one step closer to the sale.

Marchex Call Analytics is that edge.

Our platform allows you to provide trackable phone numbers that are placed directly in ads. A reader calls that number, which rings directly at the advertiser's location. No complicated middleman is needed to connect the call.

The trackable phone number means you are now able to truly measure results. No more relying on second-hand feedback. You and your clients can even listen to recorded calls.

A private-labeled online portal gives you and your clients around-the-clock access to results. With the click of a mouse, you will know how well the ad is performing. That's accountability you can bring to the next discussion with your advertiser. If you prefer, you can use our Web services API to download data so it can be seamlessly integrated into your reports to clients.

Our performance-based approach doesn't require an IT army to get started. Your advertisers don't even need a Web site. Order phone numbers today and you can launch within a week. As long as an advertiser accepts phone calls, you can talk results not promises

It's as simple as:

1. Order your dedicated local or toll-free phone number
2. Place the numbers in your advertising
3. Monitor results along with your clients on your private-labeled portal